Examlex
Explain the concepts of associative networks and priming.
Peripheral Route
A method of persuasion that relies on superficial cues or aspects, such as the attractiveness of the speaker, instead of the quality of the arguments.
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, pleading, or explanation.
Little Importance
A term referring to things that hold minimal significance or urgency.
Central Route
A method of persuasion that involves deeply processing the content of a message, thinking critically about its arguments and evidence.
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