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Retroactive Interference Occurs When Newly Acquired Information Interferes with Our

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Retroactive interference occurs when newly acquired information interferes with our ability to recall information that was learned at an earlier time.


Definitions:

Suggestive Proposition

A manner of proposing ideas or solutions that subtly influence the thoughts and decisions of others.

Sales Presentation Mix

The combination of different techniques, materials, and approaches used during a sales presentation to effectively communicate the value of a product or service to the customer.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Suggestion Technique

A selling technique where the salesperson proposes options or ideas to the customer to encourage making a purchase decision or enhancing the purchase.

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