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Toby and Karen just met their new neighbour, Justine. Toby repeats Justine's name over and over to remember it. Meanwhile, Karen notes that Justine is leaving "just in time" to get dinner on the table. The following day, who is more likely to recall the neighbour's name and why?
Mature Consumers
Individuals typically in the age group of 55 years and older, often characterized by distinct purchasing habits and preferences shaped by years of consumption experience.
Chronological Age
The actual age of an individual or object, measured in units of time since birth or creation.
Physiological Age
A measure of how well or poorly your body is functioning relative to your actual calendar age.
Anterior Hypothalamus
A region in the brain involved in regulating temperature, reproductive behaviors, and the sleep-wake cycle.
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