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An 11-year-old girl with an overactive immune system that attacks her own body receives a treatment in which cod liver oil is paired with an immune-suppressant drug. After these initial trials, she occasionally receives only cod liver oil (without the drug) , yet her body still shows the desired impairment of functioning. According to the principles of classical conditioning, the cod liver oil would be considered the
Closed-Ended Question
A question format that limits respondents to a predetermined set of responses, typically "yes" or "no", facilitating straightforward answers or data gathering.
Shock Approach
An approach that uses a question designed to make the prospect think seriously about a subject related to the salesperson’s product.
Thin-Slice Judgments
Quick assessments made based on limited information, often used in forming first impressions.
First Impressions
The initial perception or judgment formed about someone or something, typically occurring within seconds of interaction or observation.
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