A Change in Behaviour That Results Merely from Repeated Exposure

question 306

Multiple Choice

A change in behaviour that results merely from repeated exposure to a stimulus is called _________, whereas __________ involves learning associations between events.

• A)adapting; habituation
• B)conditioning; habituation
• C)habituation; adapting
• D)habituation; conditioning

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Definitions:

Ideal Self

An individual's conception of how they would like to be or think they should be, often serving as a motivational benchmark.

Persona

A marketing model that represents a typical customer or user, often used to better tailor marketing strategies to specific audience segments.

Personality Traits

The characteristic patterns of thoughts, feelings, and behaviors that make a person unique.

Consumer's Purchasing Behavior

The decision-making processes and acts of individuals in buying and using products.