Advertisers Use the Principles of Classical Conditioning to Try to Sell

question 6

Multiple Choice

Advertisers use the principles of classical conditioning to try to sell products. By pairing attractive and famous people, humour, or "warm-fuzzy" family images to products such as cars, food, and even telephone services, advertisers attempt to shift the public's attitude about the product. In these examples, attractive and famous people, humour, and family images are the __________, whereas the product being sold is the ____________.

• A)CS; UCS
• B)UCS; CS
• C)CR; UCR
• D)CS; UCR

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Definitions:

Favorable Response

A positive or supportive answer, reaction, or reply.

Important Question

A significant or critical inquiry that requires attention or resolution.

Order Acknowledgement

A formal confirmation sent by a seller to the buyer confirming the receipt and acceptance of an order, detailing the items purchased and the expected delivery.

Promotional Material

Marketing or advertising content designed to promote a product, service, event, or organization to a targeted audience.