Which of the Following Was Not Discussed in Your Textbook

question 371

Multiple Choice

Which of the following was not discussed in your textbook as being an experimental result found to be associated with subliminally presenting stimuli?

• A)Changes in voting behaviours.
• B)Responses to emotional words.
• C)Changes in mood.
• D)Electrophysiological responses to other stimuli.
• E)All of the possible responses were identified in your textbook as being examples of experimental results associated with subliminally presenting stimuli.

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Definitions:

Internal Rate

Often referred to as the internal rate of return (IRR), it is the discount rate that makes the net present value (NPV) of all cash flows from a particular project zero.

Net Present Value

A financial metric used to evaluate the profitability of an investment or project, calculated by subtracting the present value of cash outflows from the present value of cash inflows over a period of time.

Payback Period

The amount of time it takes for an investment to generate cash flows sufficient to recover its initial cost.

Cash Receipts

Money received by a business during a given period, from operations, investments, and financing.