Which of the Following Is Most Accurate Regarding Research on the Effectiveness

question 210

Multiple Choice

Which of the following is most accurate regarding research on the effectiveness that subliminal stimuli on attitudes and behaviour?

• A)Subliminal stimuli are powerful and valid methods of changing attitudes and behaviour.
• B)As far as consumer behaviour is concerned, persuasive stimuli above the absolute threshold are far more likely to be influential than subliminal stimuli.
• C)Subliminal stimuli have no effect on desired behaviours.
• D)Subliminal stimuli can influence behaviour but not attitudes.

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Definitions:

Programming

The process of creating and scheduling content for television, radio, or online platforms, focusing on audience engagement and ratings.

Progression Of Publics

The evolving stages through which individuals or groups move from being unaware of an issue to becoming active participants or stakeholders in addressing it.

Latent

Hidden or dormant, but with the potential to become active or manifest at a later time.

Active

Engaged in action; characterized by energetic work or participation.