Imagine a Species That Was Born with Only 2 Cones

question 478

Multiple Choice

Imagine a species that was born with only 2 cones in the retina sensitive to colour-one in the red range and one in the blue range. We would predict that colour vision in this species would be most similar to a

• A)monochromat
• B)dichromat
• C)tricolour-blind person
• D)trichromat
• E)single process system

Realize the importance of conducting experiments in a careful and cost-effective manner.

Understand the role of the scientific process in entrepreneurial experimentation.

Understand the different categories of customers according to Everett Rogers' technology adoption life cycle and their characteristics.

Grasp the overall goal and importance of the technology adoption cycle in marketing and product development.

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Definitions:

Modernization

A process of social and cultural change that is initiated by industrialization and followed by increased social differentiation and division of labor.

Culture Lag

The phenomenon wherein certain parts of a culture may evolve more rapidly than others, leading to social conflicts and mismatches between technology and societal norms.

Functionalists

Sociologists who focus on the ways in which societal structures and institutions function to maintain society's stability and coherence.

Division of Labor

This term refers to the assignment of different parts of a manufacturing process or task to different people in order to improve efficiency.