Examlex
A person with a deficiency in only one of the colour systems, such as red-green, would be considered a ___________, whereas someone who is colour-blind in both of the colour systems is labelled a _____________.
Convenience Product
Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.
Specialty Product
Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.
Unsought Product
Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.
Specialty Products
Products that feature unique attributes distinguishing them from others in the market, motivating consumers to make special purchasing efforts.
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