Though the Research by Vernon at the University of Western

question 161

Multiple Choice

Though the research by Vernon at the University of Western Ontario and Jang at the University of British Columbia showed that attitudes toward things like reading books and participating in organized sports showed the greatest heritability rates, the researchers cautioned that

• A)it's not likely the case that specific genes cause these attitudes but that certain characteristics make individuals more likely to prefer these activities
• B)their sample was small and unique in that the participants were raised in a community that had a significant number of opportunities for participation in a wide array of activities
• C)not all behaviours are directly affected by genes as was the case for the behaviours studied in this study were
• D)the study has yet to be replicated with other sets of twins in other parts of the world

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Definitions:

Sensory Overload

A condition where one or more of the body's senses experiences over-stimulation from the environment.

Dynamically Continuous Innovation

Refers to a moderate level of change in technology or product innovation that significantly alters, but does not make obsolete, existing products or consumer habits.

Discontinuous Innovation

A radical form of innovation that introduces a new concept or product that significantly changes consumer habits, market dynamics, or the industry landscape.

Consumption Patterns

The typical manner in which individuals or groups buy, use, and dispose of goods and services over time.