Dr Kelsey Is Working with a Split-Brain Patient to Better

question 507

Multiple Choice

Dr. Kelsey is working with a split-brain patient to better understand what the different parts of the brain do. She finds that when words are flashed to the left side of the visual field, so they are sent to the right hemisphere, patients can't describe what they have seen using words. This tells Dr. Kelsey that language abilities are at least somewhat localized in one hemisphere of the brain. This localization is called

• A)agnosia.
• B)plasticity.
• C)apraxia.
• D)lateralization.
• E)centralization.

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Definitions:

Transmitter

A device or system that sends signals, data or messages from one place to another, often used in telecommunications.

Communication Media

Various channels through which information is transmitted from one entity to another, including print, digital, and broadcast mediums.

Target Customers

Target customers are specific groups of individuals or organizations identified as the intended audience for a company's products, services, or marketing efforts.

IMC Message

Integrated Marketing Communications message, which aims to ensure consistency of the message and the complementary use of media.