The Placebo Effect Refers to

question 304

Multiple Choice

The placebo effect refers to

• A)how participants can change their behaviour based on what they think the hypotheses of an experiment are
• B)how participant's behaviour can change because of their expectations rather than the treatments they receive
• C)the problems associated with drawing causal conclusions in correlational research
• D)how researcher scan accidentally or unintentionally manipulate other dependent variables

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Definitions:

Involvement

The degree of interest and engagement an individual has in a particular activity, issue, or object.

Maslow's Hierarchy

A theory in psychology, proposed by Abraham Maslow, that categorizes human needs into a five-tier model in the form of a pyramid, ranging from basic (physiological) needs to higher-level needs (self-actualization).

Content Analysis

A research technique used to systematically analyze the content of communication materials to identify patterns or themes.

Involvement

The degree of interest and personal significance that a consumer attaches to a product, brand, or activity.