A Researcher Conducting a Study on the Effectiveness of a New

question 105

Multiple Choice

A researcher conducting a study on the effectiveness of a new prescription medication gives the actual medication to a group of people. A second group of participants are told they are receiving the medication but instead are given an inert sugar pill. Though the drug is found to be effective for the people who actually took it, a sizeable percentage of the people given the sugar pill also improve. The improvement of this second group is most likely due to

• A)experimenter expectancy effects
• B)the placebo effect
• C)social desirability bias
• D)sampling bias

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Definitions:

Closing Question

A strategic question posed by a salesperson designed to lead the conversation towards the completion of a sale, aiming to secure a commitment from the prospect.

Product's Benefits

The advantages or positive outcomes that customers can expect from using a product, which can include solving problems or fulfilling needs.

Hostile Mood

A negative emotional state characterized by feelings of anger, irritation, or resentment, which can affect interpersonal interactions and decision-making processes.

Alternative-Choice Close

Gives the prospect a choice between two alternatives.