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A placebo effect makes it difficult to draw cause and effect conclusions because we cannot tell whether
Transference
A phenomenon in psychoanalysis in which a patient redirects feelings and desires, often unconsciously, from a person in their past to a new object, usually the therapist.
Gain-Loss Theory
A psychological concept suggesting that a person's attraction to others increases with signs of increasing interest from them, and decreases with signs of disinterest or hostility.
Halo Effect
A cognitive bias in which an observer's overall impression of a person, product, or company influences their feelings and thoughts about that entity's character or properties.
Mate Selection
This process involves choosing a partner for romantic or sexual relationships, based on various factors such as personal preferences, social norms, and evolutionary influences.
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