Examlex
Which of the following is LEAST likely to be associated with an experiment?
Antecedent State
The psychological and physical condition of a consumer before entering a shopping or consumption situation, affecting their behavior.
Consumer Satisfaction
A measurement of how well a product or service meets or surpasses a customer's expectations.
Information Search
The process of seeking, gathering and evaluating data or information to make a decision or solve a problem, often initiated as part of a consumer's buying decision process.
Comparison Shopping
The act of comparing prices and features of similar products or services from different vendors or brands to find the best deal.
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