Samantha Conducts a Study on Her Campus to Better Understand

question 82

Multiple Choice

Samantha conducts a study on her campus to better understand voting behaviour. She finds that the majority of students support one candidate. Samantha may not be able to generalize her findings to the larger population of all Canadians, because most of the students at her school are within a certain age group, and many have similar socioeconomic backgrounds. Samantha's problem is a lack of

• A)internal validity
• B)descriptive norms
• C)external validity
• D)a control group
• E)an experimental group

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Definitions:

Inconsistency

The lack of uniformity or stability in actions, values, methods, measures, principles, expectations, or outcomes.

Customer Service Experience

The perception and feelings of a customer about the support and services provided by a company throughout their purchase journey.

Customer Experience Management

The practice of designing and reacting to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction, loyalty, and advocacy.

Impression Management

Techniques and strategies used by individuals or organizations to control or influence perceptions of themselves in the eyes of others.