Imagine That a Study Has Just Been Published Which Shows

question 61

Multiple Choice

Imagine that a study has just been published which shows a relationship between a certain nutritional supplement and a lower incidence of cold and flu. This study was based on survey data and asked people to report whether or not they used this supplement in the last four months, as well as estimate the amount of times they were ill in that same period, and the average duration associated with those illnesses. Their results show that people who take the supplement report being ill less often and/or for less time. The company selling the supplement wants to claim that this is scientific proof their product works. What would the company need to do in order to support that claim?

• A)collect a larger sample
• B)collect a more diverse sample
• C)conduct an experiment
• D)use a double-blind procedure
• E)replicate the results

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Definitions:

Legal Authority

The officially sanctioned power to make decisions, to direct others, or to enact laws or directives.

Manufacturer

An entity or business that produces goods on a large scale using raw materials and various processes, typically involving machinery and labor.

Marketing Channel

Pathways that products and services follow from producers to consumers, including intermediaries like wholesalers and retailers.

Oriental Rugs

Hand-knotted or woven rugs from the Middle East, Central Asia, and the Far East, known for their intricate patterns and craftsmanship.