A Local Advertising Company Wanted to Find Out What Radio

question 71

Multiple Choice

A local advertising company wanted to find out what radio station people listened to most often. So they asked various car washing companies to record what was listed as the first preset station on the radios of the cars they were servicing. This observation would be considered

• A)an unobtrusive measure
• B)an independent variable
• C)a source of bias
• D)a case study
• E)a measure of reaction time

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Definitions:

Fly By Night

A term describing businesses or individuals that appear transient, unreliable, or not committed to long-term obligations.

Output Levels

The quantity of goods or services produced by a company or an economic system within a specific period.

Fixed Cost

Costs that do not vary with the level of output or sales, such as rent, salaries, and insurance premiums.

Total Cost

The complete cost of production, including both fixed and variable costs.