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In a study of aggression, Dr. Berkowitz had participants watch either violent or non-violent media after they had been frustrated by a colleague. They were then able to deliver electric shocks to the colleague as feedback for mistakes made on a memory test (this never really happened, they just thought they were giving shocks) . Berkowitz recorded the intensity of shocks delivered. Results indicated that more intense shocks were given when participants watched the violent media. In this study, it is critical that we
Terminal Value
In finance, the terminal value estimates a business's worth at the end of all forecasted cash flows, typically beyond a five-year projection.
Market Potential
The total demand for a product or service within a market at a given time, assuming full marketing activities.
Covariance
A statistical measure that indicates the extent to which two variables change together; if positive, the variables move in the same direction, and if negative, they move in opposite directions.
Two Assets
Refers to any pair of financial instruments or physical goods that a company or individual holds, often for the purpose of investment or diversification.
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