Examlex
An operational definition defines a variable in terms of the specific procedures used to produce or measure it.
Distribution Function
Part of the marketing mix that involves the process of making a product or service available for consumption or use by a consumer or business user.
Causal Research
A type of marketing research used to understand the cause-and-effect relationships among variables.
Buying Behavior
The purchasing decisions and actions of consumers or businesses, including how they select, buy, use, and dispose of goods or services.
Technology Solution
A set of related software programs or services that are designed to solve a particular problem or enhance operational capabilities.
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