While Conducting a Survey Interview, a Participant Becomes Slightly Embarrassed

question 236

Multiple Choice

While conducting a survey interview, a participant becomes slightly embarrassed and decides to answer the questions in such a way as to make himself look more friendly and acceptable to the interviewer. The participant does this on his own and is NOT responding to any cues the interviewer is providing. This example most clearly demonstrates which limitation of survey research?

• A)Experimenter effects
• B)Demand characteristics
• C)The social desirability bias
• D)Random sampling

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Definitions:

Retained Earnings

The portion of net earnings not paid out as dividends but instead retained by the company to be reinvested in its core business or to pay debt.

Net Income

The total profit of a company, after all expenses and taxes have been subtracted from total revenue.

Dividends

Payments made by a corporation to its shareholder members, usually as a distribution of profits.

Common Stock

Equity ownership in a corporation, offering voting rights and dividends to shareholders, subordinate to preferred stock.