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In order to have a full and complete understanding of behaviour, we need to be able to
Marginal Costs
The rise in the overall expense incurred from the production of an extra unit of a good or service.
Potential Customers
Individuals or organizations that could become purchasers of a product or service, but have not yet done so.
Expected Profit
The forecasted amount of profit based on potential outcomes and their probabilities.
Price
The financial sum anticipated, needed, or handed over as payment for an item.
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