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You Are About to Start a Co-Op Placement with an Independent

question 58

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You are about to start a co-op placement with an independent consumer electronics retailer to find ways to improve the experience of their customers. They ask you to design some surveys that will assess what thoughts customers have about their shopping experience in the store as it currently is for the ultimate purpose of understanding how they may be able to rearrange the store to improve the shopping experience. Their primary concern is therefore finding evidence-based recommendations to increase customer satisfaction so as to bring people into the store more often. What level(s) of analysis could this study be said to be focused on?


Definitions:

Ethical Decision Making

involves making choices that are consistent with one's ethical values and the ethical values of the organization or society, considering the impact on all stakeholders.

Immanuel Kant

A German philosopher in the 18th century known for his contributions to metaphysics, epistemology, ethics, and aesthetics.

Ethical Person

An individual whose actions and decisions are guided by morally right principles.

Deontology Approach

A moral philosophy that stresses the importance of duty and the morality of actions, irrespective of the outcomes.

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