You Are About to Start a Co-Op Placement with an Independent

question 266

Multiple Choice

You are about to start a co-op placement with an independent consumer electronics retailer to find ways to improve the experience of their customers. They ask you to design some surveys that will assess what thoughts customers have about their shopping experience in the store as it currently is for the ultimate purpose of understanding how they may be able to rearrange the store to improve the shopping experience. Their primary concern is therefore finding evidence-based recommendations to increase customer satisfaction so as to bring people into the store more often. Which of the four goals of psychology is this study ultimately designed to address?

• A)describe
• B)explain and understand
• C)integrate
• D)predict
• E)influence or control

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Definitions:

End-User Development

Approach in which the organization’s end users develop their own applications with little or no formal assistance from the IT department.

Application Portfolio

Refers to the managed set of software applications and digital solutions used by an organization to support its business processes and operations.

Constraints

Limitations or restrictions that are placed on a process or system.

IS Environment

Information Systems Environment, referring to the overall conditions and elements that affect how information systems are designed, implemented, and used within an organization.