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What is the money multiplier and what affects its size?
Countercyclical Sales
Countercyclical sales refer to revenues generated from products or services whose demand increases during economic downturns, opposite to the general market trend.
PEST Analysis
A strategic tool used to analyze a company's external environment in four areas: Political, Economic, Social, and Technological factors.
Globalization
The process by which businesses or other organizations develop international influence or start operating on an international scale.
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