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Suppose prices are quoted in dollars and transactions are conducted in pesos. The peso serves as a
Materialism
The importance placed on material possessions, wealth, and physical goods as a basis for happiness and social status.
Value Systems
The set of beliefs and attitudes that shape the behavior and perceptions of individuals or groups, guiding decisions and actions.
Psychographics
Researching and sorting people by their psychological factors, such as hopes and attitudes, mainly used in the field of marketing.
Psychographic Studies
Research methods that investigate the psychological attributes of people, including their attitudes, interests, values, and lifestyles, to better understand consumer behavior.
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