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A technological improvement lowers the cost of producing coffee. At the same time, consumers' preferences for coffee increase. The equilibrium price of coffee will
Potential Profits
The anticipated earnings that a business or investment may generate in the future.
Indirect Exporting
A method of entering a foreign market by selling products to an intermediary, who in turn sells the products to foreign customers.
Intellectual Property
Legal rights given to individuals or organizations over creations of the mind, such as inventions, literary and artistic works, designs, and symbols.
Intermediary
An entity or person that acts as a link between different parties in a business transaction.
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