Computers Are a Complement to Computer Software

question 9

Essay

Computers are a complement to computer software. Suppose the price of a computer falls. How does this fall in price affect the demand for computer software and the demand curve for computer software?

Comprehend the concept of customerization and its impact on marketing.

Recognize the role of web communities in e-commerce and online interaction.

Understand the strategies used in viral and buzz marketing.

Know the legislative measures related to electronic marketing and their implications.

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Definitions:

Muscular Relaxation

A technique used to reduce stress and anxiety by tensing and then slowly relaxing each muscle group in the body.

Learned Helplessness

A condition of passivity apparently created by exposure to inescapable aversive events. This condition inhibits or prevents learning in later situations in which escape or avoidance is possible.

Systematic Desensitization

A behavioral therapy technique used to reduce phobia or anxiety through gradual exposure to the feared object or situation while teaching relaxation strategies.

Rational-Emotive Therapy

A form of cognitive-behavioral therapy developed by Albert Ellis that focuses on identifying and changing irrational beliefs and attitudes.