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As we move along a bowed-out production possibility frontier, producing more tacos and less pizza, the opportunity cost of a pizza
Demographic Characteristics
Attributes of populations, such as age, race, gender, income, and education, used in market research and policy analysis.
Social Forces
Factors that affect society’s basic structure and the behavior of its members, including values, culture, norms, and demographic characteristics.
Environmental Scanning
The process of collecting and analyzing information about elements in the external environment that could impact an organization's strategies.
Potential Trends
Emerging patterns or changes in societal, technological, economic, or market sectors that have the possibility to significantly impact the future.
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