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-In the above figure, autonomous expenditure along AE1 equals
Awareness
The degree to which consumers know about a brand, product, or service, recognizing its existence and features.
Unsought
Refers to products that consumers do not typically think about buying or do not know exists until they see them.
Specialty
Signifies a particular area of expertise or a focus on a specific type of product or service that a business offers, distinguishing it from competitors.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another, often due to positive experiences and perceived value.
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