Dell Computers Decides to Produce PCs and Sell Them Directly

question 78

Multiple Choice

Dell Computers decides to produce PCs and sell them directly over the Internet and via Best Buy. This is an example of

• A) incentives.
• B) a microeconomic decision.
• C) a macroeconomic decision.
• D) scarcity.

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Definitions:

Buyer

The buying center participant who handles the paperwork of the actual purchase.

Purchase Order

A formal document issued by a buyer to a seller, indicating types, quantities, and agreed prices for products or services.

B2B Marketing

Business-to-business marketing, which involves selling products or services from one business to another, as opposed to consumer marketing.

Corporate Blog

A website created by a company and often used to educate customers.