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On a graph, high correlation between the variable measured along the x-axis and the variable measured along the y-axis
Media Preferences
The individual or collective choices and tendencies towards certain types of media platforms or content over others.
Experiencers
Individuals who prioritize hands-on or engaging activities to gain new experiences, often targeted in marketing for lifestyle-related products or services.
A website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and “likes” with them.
Opinion Leader
An individual who influences the attitudes, opinions, or behaviors of others through their expertise, authority, or personality.
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