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The state Department of Agriculture raised the minimum price for a gallon of milk in the city on Tuesday to $4.37. "If you've got two or three kids and you're living on a fixed income and you're paying half your income on rent," Gioia said, "then you're really in a bind and you're making choices you should never have to make." If even after this price increase Gioia's marginal utility per dollar is higher for milk than for other goods, what should Gioia do?
Sales Representatives
Sales representatives are professionals responsible for selling products and services, often directly interacting with customers to meet revenue targets.
Ethical Sensitivity
The ability to recognize and interpret ethical situations and dilemmas, acknowledging multiple perspectives.
Moral Intensity
The perceived importance or ethical weight of a moral issue, which influences individuals' recognition of and reactions to ethical situations.
MARS Model
A framework used in organizational behavior that outlines four factors—Motivation, Ability, Role Perceptions, and Situational factors—that directly influence an individual's performance.
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