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As long as the marginal utility per dollar from pizza is greater than the marginal utility per dollar from soda, then to maximize utility a consumer will buy
Contribution Margin Ratio
The ratio that represents what percentage of sales contributes to the covering of fixed costs, calculated by subtracting variable costs from sales revenue and dividing the result by sales revenue.
Operating Income
Earnings from a company's core business operations, excluding revenue and expenses from non-operating activities like investments.
Variable Costs
Costs that vary depending on a company’s level of activity.
Break-even Sales
The amount of revenue from sales needed to cover a company's fixed and variable costs, resulting in zero net income.
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