Examlex
Which of these is NOT a potential source of inefficiency?
Unicorn
In the business context, a privately held startup company valued at over $1 billion.
Promotional Mix
Combination of personal and nonpersonal selling components designed to meet the needs of a company’s target customers and effectively and efficiently communicate its message to them.
Disruptive Innovations
Less expensive and simpler versions of existing products and services that target an entirely new group of customers.
Guerilla Marketing Strategies
Innovative, unconventional, and low-cost marketing tactics aimed at obtaining maximum exposure for a product or brand.
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