Examlex
If a person will rent an apartment only to married couples over 30 years old, that person is allocating resources using a ________ allocation method.
Patent
A form of legal protection provided by a government that excludes anyone other than the patent holder from making, using, or selling the invention for a set period of time.
Brand Equity
The additional market share and profits products earn because of the brand’s strength compared with that of competing products.
Market Share
The portion of a market controlled by a particular company or product, usually expressed as a percentage.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
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