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Explain the utilitarianism principle. How is it deficient?
Mass Customization
A production technique that allows for personalization or tailoring of products to individual customers' preferences while maintaining the efficiency of mass production.
80/20 Principle
Also known as the Pareto Principle, it suggests that 80% of effects come from 20% of causes, commonly applied in business and productivity analysis.
Psychographic Characteristics
Attributes of consumers that relate to their personalities, values, attitudes, interests, and lifestyles.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education, and family size to tailor marketing strategies.
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