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Apple, the consumer electronics giant, on Tuesday rolled out new versions of its popular iPod music player. CEO Steve Jobs also unveiled cheaper models of its Touch music player, a touchscreen-only device. An 8-gigabyte version now costs $230, down from $300. A 32-gigabyte model costs $400, down from $500. Calculate the price elasticity of demand for a 32 gigabyte Touch player if the quantity demanded increases from 850,000 to 950,000 the month after the price decrease.
ROCE
Return on Capital Employed; an economic metric that evaluates how effectively a firm uses its capital to generate profits.
Variable Costs
Expenses that shift in direct proportion to the amount of production or sales, like labor and materials.
Fixed Costs
Costs that remain consistent for a company irrespective of how much goods or services it produces.
Financial Leverage
Financial leverage is the use of borrowed funds to increase the potential return of an investment.
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