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During a recession when people's incomes drop, grocery chains experience much smaller declines in sales than do upscale department stores. Explain this phenomenon using the concept of elasticity.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Stereotypes
Oversimplified generalized beliefs about a group of people that may not accurately represent the diversity within the group.
System I
A term often used to describe fast, automatic, intuitive forms of thinking, as opposed to slower, more rational deliberation.
System II
A term used in cognitive psychology to refer to the analytical, effortful, and slower mode of thinking, as opposed to the fast, automatic, intuitive thinking of System I.
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