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Apple, the Consumer Electronics Giant, on Tuesday Rolled Out New

question 88

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Apple, the consumer electronics giant, on Tuesday rolled out new versions of its popular iPod music player. CEO Steve Jobs also unveiled cheaper models of its Touch music player, a touchscreen-only device. An 8-gigabyte version now costs $230, down from $300. A 32-gigabyte model costs $400, down from $500. Calculate the price elasticity of demand for a 32 gigabyte Touch player if the quantity demanded increases from 850,000 to 950,000 the month after the price decrease.


Definitions:

Economies of Scale

The cost advantages that enterprises obtain due to size, output, or scale of operation, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output.

Expertise

Refers to the high level of knowledge or skill in a particular field or domain, acquired through training, experience, or study.

Shadow Organization

An informal organization within a business that is not officially recognized but significantly influences its operations.

Superior-Subordinate Relationships

The hierarchical interactions and dynamics between managers and their direct reports in an organizational structure.

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