Redbox Rents DVDs for $1 Per Day Via Self-Service Kiosks

question 250

Multiple Choice

Redbox rents DVDs for $1 per day via self-service kiosks located across the United States. In 2007, each kiosk averaged about 50 rentals per day. Suppose Redbox increases their daily price to $1.50. What is the price elasticity of demand if rentals decrease by 20 per day?

• A) 1.25
• B) 1.33
• C) 1
• D) 0.8

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Definitions:

Net Present Value Method

A method of evaluating the profitability of an investment by calculating the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Rate Of Return

A financial ratio used to calculate the gain or loss of an investment over a specified period, expressed as a percentage of the investment's initial cost.

Useful Life

The estimated duration an asset is expected to be functional and economically useful for its intended purpose.

Residual Value

The anticipated worth of an asset at the conclusion of its lifespan, once depreciation has been accounted for.