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You Are the Brand Manager of Crest Toothpaste and You

question 437

Essay

You are the brand manager of Crest toothpaste and you observe that when you increase the price of Crest, your total revenue increases. How is that possible?


Definitions:

International Standards Organization

An independent, non-governmental international organization that develops and publishes a wide range of proprietary, industrial, and commercial standards.

International Service Organizations

Organizations that operate across national borders, providing services rather than goods, to a global customer base.

Integrated Solutions Organization

A company that combines various products and services to provide comprehensive solutions to customer problems or needs.

International Sustainable Offerings

Products or services developed with global considerations for sustainability, aiming at minimizing environmental impact while meeting international market demands.

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