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-Nancy's utility of wealth curve is given in the above figure. Option A gives Nancy $100 for sure. Option B gives Nancy $50 half the time and $150 half the time. Nancy's expected utility of option A
Sunk Cost
A sunk cost is an expense that has already been incurred and cannot be recovered, often considered irrelevant for future business decisions.
Opportunity Cost
The cost of the next best alternative foregone as a result of making a decision.
Incremental Revenue
Additional income generated from a new sale, project, or strategy, over and above existing revenue streams.
Incremental Costs
Costs that change as a result of a new decision or alternative action, also known as marginal costs.
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