What Are ITQs? Where Are They Used

question 258

Essay

What are ITQs? Where are they used?

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Definitions:

Brand Loyal

The tendency of consumers to consistently purchase products or services from the same brand over time, often due to satisfaction, perceived value, or emotional connection.

Inertia

A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.

Compensatory Rule

A decision-making strategy where negative attributes can be compensated for by positive attributes.

Product Signal

An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.