Michigan Radio Is the State's Most Listened-To Public Radio Service

question 7

Multiple Choice

Michigan Radio is the state's most listened-to public radio service, attracting approximately 400,000 listeners each week. The on-air fundraiser, which ran during October 2010, generated over 7400 pledges from donors. The money raised helps pay for programming costs at the station, with membership support being the single largest source of income. The 392,600 listeners who did not call and donate can be classified as what?

• A) free riders
• B) marginal beneficiaries
• C) rival consumers
• D) rationally ignorant

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Definitions:

Supply Chain Management

The oversight and control of the movement of goods and services from supplier to customer, optimizing efficiency and cost-effectiveness.

Disintermediation

The removal or reduction of intermediaries in a supply chain, often enabled through direct sales or digital platforms.

Strategic Marketing

A method of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational objectives.

Intermodal Transportation

The use of multiple modes of transportation, such as trucks, ships, and trains, for moving goods from origin to destination efficiently.