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In the short run, a perfectly competitive firm
Discount Rate
The discount rate employed to ascertain the present worth of forthcoming cash flows in an analysis of discounted cash flow.
NPV
Net Present Value; the calculation of the present value of cash inflows minus the present value of cash outflows over a period.
Cash Flows
The movement of money into and out of a business, representing its operating, investing, and financing activities.
WACC
Weighted Average Cost of Capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is proportionately weighted, including debt, equity, and any other long-term debt.
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