The Most Important Goal of the Firm Is to

question 3

Multiple Choice

The most important goal of the firm is to

• A) maximize its revenues.
• B) maximize its sales volume.
• C) maximize its profits.
• D) minimize its costs.

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Definitions:

Wants

Needs that are learned by a person.

Need Arousal

A situation in which a salesperson triggers a psychological, social, or economic need in the buyer.

Information Evaluation

A process that determines what will be purchased as the buyer matches this information with needs, attitudes, and beliefs in making a decision.