The Implicit Rental Rate for Capital Is

question 59

Multiple Choice

The implicit rental rate for capital is

• A) an accounting cost.
• B) part of the firm's normal profit.
• C) an opportunity cost.
• D) a cost that is irrelevant to the business.

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Definitions:

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The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

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A principle in psychology that suggests objects or shapes that are close to one another appear to form groups.

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