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-In the above figure, the x-coordinate of point b is
Positioning Criteria
Factors or attributes used by marketers to establish a product's image and identity in the minds of the target market relative to competitors.
Perceptual Map
A visual representation that displays consumers’ perceptions of a brand or product in relation to others within the marketplace.
Variable Costs
Costs that vary directly with the level of production or the volume of services rendered, such as materials and labor.
Fixed Costs
Expenses that do not change with the level of goods or services produced by a business.
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